Search Engine Optimization - 5020 Growth Solutions

Why Hiring an SEO Company is Critical for your Small Business

Over the course of our career in digital marketing we have come across countless people who have paid a web design company for a brand new website that sits there and gets no results. If you have ever buit a website and had the frustration of it never being seen we understand what that feels like. We also understand how to fix it. Building a webpage is great but without SEO, and often without the help of an SEO company, your website will likely just sit with lackluster results.

SEO is the process of making sure your website is seen by as many people as possible. This is done by optimizing your website and creating relevant content so that your business appears higher in search engine results pages.

What is SEO?

Search engine optimization is the process of optimizing your website and the user experience to help your website appear higher in search engine results pages. It is the process of helping your audience to find you. And this includes putting your small business in places that your ideal customer normally spends time. This is done by optimizing both your website and your overall web presence so that search engines like Google, Bing, and Yahoo will recognize your business as a solution to someone’s problems. The two primary goals of SEO are; 1. to improve the end user’s experience with your brand, and 2. to improve rankings in search results.

Simply put search engine optimization is how people find you online. So this is something that is critical for your business and it is very costly to pass up. If you don’t focus on search engine results you can believe your competitors will, and you customers will go to your competitors instead of you.

SEO is important because it helps you to reach your target audience and improve your chances of being found by potential customers. Your visibility on the web primarily comes from two different ways; organic traffic and paid traffic. There is a big difference between organic traffic and paid traffic. Organic traffic is the type of traffic that you get from unpaid search engine results. This is the most desirable type of traffic because the results can compound over time and it comes from people who are already interested in what you have to offer.

Paid traffic, on the other hand, is the type of traffic that you get from paid advertisements. This type of advertising can be very expensive and it is not as targeted as organic traffic. With organic traffic the cost is your time or the cost for someone to manage the seo for you. With paid traffic the cost is the same as organic plus the fee to advertise on the platform of your choice, whether it is Google, Facebook, Youtube, or bing. Both forms of traffic have their place, so it is important to know the difference.

What are the 4 types of SEO?

There are four main types of SEO: on-page SEO, off-page SEO, technical SEO, and local SEO.

On-page SEO is the practice of optimizing your website’s content, titles, metatags, and other elements to help improve your rankings in search engine results pages. On-page SEO is the most important type of SEO because it is the foundation for all other forms of SEO.

Off-page SEO is the process of improving your website’s authority and trustworthiness with other websites. This is done by building links from high-quality websites to your own website. Off-page SEO is essential for improving your website’s rankings in search engine results pages.

Technical SEO is the process of optimizing your website’s infrastructure to make it more search engine friendly. Technical SEO is important for ensuring that your website loads quickly and performs well in search engine results pages.

Local SEO is the process of optimizing your website for local searches. Local SEO is important for businesses that want to be found by people who are looking for businesses in their area.

What Makes Search Engine Optimization a Worthwhile Investment

SEO is an ongoing process that should be built into your website from the start. Especially when you are on a budget spending money every month on small business seo services may not seem like a priority but it should be, even if you spend a small amount each month. The reason is because results add up no matter how small they are. Unlike spending money on ads the results don’t stop as soon you stop paying. You continue to get results as long as your website and content remain active.

This is what sets SEO apart from some other marketing techniques, the focus on long-term results that keep coming in month after month. If you are not partnered with a small business seo agency we highly suggest you start looking into it. Of couse we provide the services and it may seem self serving, but we also provide this service because we believe in what it can do. We understand when you utilize the best practices for seo the results will cause your business to rank higher in search engines and it will create a much better user experience.

SEO is often misunderstood by trying to please google search, but when done right it actually makes things much easier for your customers. At 5020 Growth solutions we focus on creating high quality content that gives value to your customers. When this is the focus it actually becomes easier to rank in organic search and it’s easier to get referrals. This is what we do for all of our clients and we have seen how this investment pays both in revenue and in satisfied customers.

Is SEO Affordable?

The short answer is yes. But it is also paired with two questions. Can your business afford to have new customers find your competitors instead of you? And can your business afford to offer a lower quality of service to your customers? If you answered no to either of those questions then you can’t afford NOT to have small business seo services. The only question then is how much can you dedicate each month and what can you get for that amount.

SEO is affordable, but it is also paired with two questions. Can your business afford to have new customers find your competitors instead of you? And can your business afford to offer a lower quality of service to your customers? If you answered no to either of those questions then you can’t afford NOT to have small business seo services. The only question then is how much can you dedicate each month and what can you get for that amount.

Depending on the size of your company and budget you can spend upwards of tens of thousands of dollars a month on SEO or as little as a couple hundred dollars. The decision is up to you, but if your budget is really tight we suggest starting small and gradually increasing your budget as you start seeing results rather than not investing in search engine optimization at all.

With a smaller budget your SEO company will have have a very focused digital strategy to produce worthwhile results. You won’t rank #1 in in the search engine results page for all or even most of your products or services by pinching pennies, but with the right team you can see enough results to turn a profit and re-inveat to get larger returns on your marketing efforts.

How Long Does It Take For SEO To Work

This is a difficult question to answer because it varies so much from business to business and industry to industry. If you are in a very competitive market it will take longer to see results than if you are in a smaller market. Also, if you have a brand new website it will take time for Google to index your website, trust your content, and start showing it in their search results. However, if you have an existing website that just needs some optimization then you can see results much sooner.

As a small business seo agency some of our clients have seen results within the first month and others may not see results for six months or more. The determining factor is their starting point and how much work they have done prior to working with us. Here are a few things that speed up results when just starting in SEO:

Your business has active social media accounts
You already have an existing website with backlinks (other websites that link to it)
Your already have a google business profile
You have a 50+ positive reviews on a business review website
You have existing business partnerships that can be leveraged for influence

Google has over 200 ranking factors, which means there are a lot of moving pieces to making your business successful online. The important thing is to be patient and to trust the process. SEO is an ongoing journey, not a quick fix. There will be some adjustment to make along the way. The most important part is to produce quality content, continually add new pages and useful information to your website, and improve your user’s experience if you want to continue seeing results from your small business seo services. This will add value to your customers also!

SEO Is Not A One Time Investment

Just like anything else in life, if you want to see results from SEO you have to put in the work and be willing to invest time and money into it. Search engine optimization is an ongoing journey that requires dedication and consistency. You can’t just do it for a month or two and then expect to see results forever. It doesn’t work like that, if it were that easy everyone would be ranked #1 on google. But that is not possible. As mentioned earlier you do not have to start out with a big extravagant budget but you do need to start, the sooner the better.

The best way to see results that last is to hire a local seo company that is knowledgeable and experienced. You want someone on your team that understands the ever-changing landscape of SEO and can help you navigate it. One of the most important things is to hire an agency that is reachable and is able to provide you with meaningful guidance. This means finding a company that understands the vision of your company and can invest in your company for long-term success. So consistent communication is very important. They will be partners with you as you continue to invest and will help you get the most out of your investment.

Business Owners Are Busy, So We'll Do The Heavy Lifting

If you want a competitive advantage in your industry then you want an seo agency that produces results. You want an seo company that will get you to the top of Google. You need traffic to your website and you need it now. The longer you wait the more ground you lose and the more difficult it becomes to claw your way back to the top. And ranking high on Google takes time, which means you don’t have time to waste.

Unfortunately this is difficult for most business owners because they are busy working on their business, as they should be. Doing SEO is a full time job, as is social media marketing, and web design. So to be effective onlie you essentially have to have 3 extra full time jobs minimum. Do you really have the time or energy for that? The days of the simple tricks to get ranking are gone. To be successful a lot of research, effort, and hardwork are required. Not to mention skill. Likely the same can be said for your job as well.

The most successful businesses utilize and leverage teams to get the most out of their time and resources. This is why partnering with an seo agency makes sense. You get a team of experts that will take care of all things digital marketing so you can focus on what you do best, running your business. And when it comes to SEO there is no company more dedicated or more experienced than 5020 Growth Solutions.

Search engine optimization is not a one time event, it is an ongoing process. You need to continually be creating content, optimizing your website, and building links to maintain and improve your ranking. And quick fixes don’t work because Google and other search engines change their algorithms regularly so people can’t cheat the system. But what business owner has the time to deal with all of that while working on their actual business? The good news is if you don’t have the time you competitor doesn’t either. So the difference comes down to the SEO company you trust to work with you.