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Over the course of our career in digital marketing we have come across countless people who have paid a web design company for a brand new website that sits there and gets no results. If you have ever buit a website and had the frustration of it never being seen we understand what that feels like. We also understand how to fix it. Building a webpage is great but without SEO, and often without the help of an SEO company, your website will likely just sit with lackluster results.
SEO is the process of making sure your website is seen by as many people as possible. This is done by optimizing your website and creating relevant content so that your business appears higher in search engine results pages.
Search engine optimization is the process of optimizing your website and the user experience to help your website appear higher in search engine results pages. It is the process of helping your audience to find you. And this includes putting your small business in places that your ideal customer normally spends time. This is done by optimizing both your website and your overall web presence so that search engines like Google, Bing, and Yahoo will recognize your business as a solution to someone’s problems. The two primary goals of SEO are; 1. to improve the end user’s experience with your brand, and 2. to improve rankings in search results.
Simply put search engine optimization is how people find you online. So this is something that is critical for your business and it is very costly to pass up. If you don’t focus on search engine results you can believe your competitors will, and you customers will go to your competitors instead of you.
SEO is important because it helps you to reach your target audience and improve your chances of being found by potential customers. Your visibility on the web primarily comes from two different ways; organic traffic and paid traffic. There is a big difference between organic traffic and paid traffic. Organic traffic is the type of traffic that you get from unpaid search engine results. This is the most desirable type of traffic because the results can compound over time and it comes from people who are already interested in what you have to offer.
Paid traffic, on the other hand, is the type of traffic that you get from paid advertisements. This type of advertising can be very expensive and it is not as targeted as organic traffic. With organic traffic the cost is your time or the cost for someone to manage the seo for you. With paid traffic the cost is the same as organic plus the fee to advertise on the platform of your choice, whether it is Google, Facebook, Youtube, or bing. Both forms of traffic have their place, so it is important to know the difference.
If you want a competitive advantage in your industry then you want an seo agency that produces results. You want an seo company that will get you to the top of Google. You need traffic to your website and you need it now. The longer you wait the more ground you lose and the more difficult it becomes to claw your way back to the top. And ranking high on Google takes time, which means you don’t have time to waste.
Unfortunately this is difficult for most business owners because they are busy working on their business, as they should be. Doing SEO is a full time job, as is social media marketing, and web design. So to be effective onlie you essentially have to have 3 extra full time jobs minimum. Do you really have the time or energy for that? The days of the simple tricks to get ranking are gone. To be successful a lot of research, effort, and hardwork are required. Not to mention skill. Likely the same can be said for your job as well.
The most successful businesses utilize and leverage teams to get the most out of their time and resources. This is why partnering with an seo agency makes sense. You get a team of experts that will take care of all things digital marketing so you can focus on what you do best, running your business. And when it comes to SEO there is no company more dedicated or more experienced than 5020 Growth Solutions.
If you want a competitive advantage in your industry then you want an seo agency that produces results. You want an seo company that will get you to the top of Google. You need traffic to your website and you need it now. The longer you wait the more ground you lose and the more difficult it becomes to claw your way back to the top. And ranking high on Google takes time, which means you don’t have time to waste.
Search engine optimization is not a one time event, it is an ongoing process. You need to continually be creating content, optimizing your website, and building links to maintain and improve your ranking. And quick fixes don’t work because Google and other search engines change their algorithms regularly so people can’t cheat the system. But what business owner has the time to deal with all of that while working on their actual business? The good news is if you don’t have the time you competitor doesn’t either. So the difference comes down to the SEO company you trust to work with you.
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